Explore Hoop The Label

Beauty With a Purpose

Empowering Artisans, Preserving Heritage

Crafts.lk proudly support to Miss World Sri Lanka Prathibha Liyanaarachchi to uplift rural craftswomen, ensuring ancient Ceylon traditions thrive through sustainable livelihoods.

Hoop The Label, is a brand dedicated to eco-conscious design and rural women's empowerment. Through visionary leadership and ethical craftsmanship, she empowers artisans to showcase their heritage on a global platform.

Our Measurable Impact

Sustainable Change, Tangible Results

100+

Women Artisans Upskilled

10%

Community Development & Education

60%

Direct Artisan Pay

Founder & Mentor, Hoop The Label

Prathibha Sambodhi Liyanaarachchi

As the Founder and Mentor behind Hoop The Label, Prathibha Liyanaarachchi weaves together sustainable fashion, traditional artistry, and social impact. Driven by a deep commitment to empowering rural women artisans, she leads the brand with a vision to transform ethical craftsmanship into modern, global design. Under her mentorship, Hoop The Label serves as both a conscious fashion movement and an empowering platform that elevates communities, celebrates heritage, and proves that true style begins with purpose.

Sri Lanka is a land defined by timeless beauty—where lush cinnamon estates meet coastal horizons, and where ancient craft techniques have been passed down through generations like whispered songs.

Hoop The Label was born from a profound reverence for this land, its living culture, and the unsung artisans who keep its heritage alive. Founded on the belief that fashion should be a force for restoration, we create sustainable, handcrafted apparel that honors Sri Lanka’s natural landscape while pioneering a new standard for conscious luxury.

Empowerment Model We Suport

From Tradition to Ethical Luxury

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Heritage Skill Refinement

Modern Design Integration

Quality & Craftsmanship

Market Access & Fair Trade

Artisans deepen their mastery of traditional techniques, ensuring authenticity and preserving ancestral knowledge.

Workshops introduce contemporary design principles, adapting heritage motifs for global luxury markets.

Rigorous training in finishing and material excellence guarantees each piece meets international luxury standards.

Direct sourcing ensures fair wages, transparent provenance, and global reach for their handcrafted creations.

Gallery

Every loop tells a story, every thread honors a legacy, and every piece empowers a woman.

Contact For Partnerships

Amplify Hoop the label Impact

Hoop the Label blends Sri Lankan heritage with modern design. We partner with master craftswomen to create sustainable, premium pieces. Join our mission and explore partnership opportunities today.